The incredible ROI potential of off plan properties in Dubai

Aaron Pomeyie  - haus & haus

Aaron Pomeyie

Dubai Marina Consultant

2 min read Nov 06, 2023

You can be  serious bang for your buck when investing in off plan property in the emirate.

Dubai currently boasts one of the hottest real estate markets in the world, with global investors eagerly snapping up lucrative opportunities each month.  

But it’s the off plan segment – real estate developments still in the planning and construction phase but available for purchase (often at a lower price than completed units) – that’s really grabbing attention.  

This is due to being seen as not only a smart financial move but also an exciting opportunity to own a piece of this vibrant, ever-evolving city.  

If you want proof, in 2022 alone off plan property sales accounted for 55% of overall sales according to listings site Property Finder – and this year is seeing even greater demand.

Here’s why investing in Dubai’s off plan market could offer you the kind of return on investment (ROI) that you’ve only ever dreamed of.


Great capital appreciation and easy payment plans

As the city continues to grow and evolve, the value of your off plan property is likely to increase significantly by the time it's completed, meaning enviable capital appreciation.

Off plan properties also tend to come with favourable payment plans that ease the financial burden, customisation options, and access to exclusive developments.

Popular payment plans include 80/20, 60/40, 70/30 – and the most favourable 50/50 post-handover payment plan. Additionally, Dubai off plan buyers can reserve a unit with as little as 5% of the value of the property.


High rental demand

If you’re looking at rentals, the good news is Dubai's booming tourism and business sectors ensure a steady demand for rental properties – so once your off plan property completes you can generate high rental income and add to your ROI.  

In fact, residential properties in Dubai offer superior rental yields compared to many other major markets yields – about 7 per cent – and even higher returns for holiday homes. This is significantly higher than cities like London and New York, which see around 2.5 to 3 per cent.

Dubai areas where ROI is currently growing exponentially include Jumeirah Village Circle (JVC), Downtown Dubai, and Dubai Marina.


The factors that influence success  

The potential ROI in Dubai's off plan market hinges on several critical factors. Location plays an important role, so look at the best areas to invest in Dubai real estate as prime communities offer higher appreciation. Areas currently grabbing a lot of buyer attention include JVC, Expo City, and Dubai South.

Market conditions, including demand and economic stability, also greatly affect your ROI prospects.  

The reputation and track record of the developer are also crucial, as trusted developers such as Emaar Properties and Select Group are more likely to deliver on their promises and ensure the project's success – so do your due diligence.


The current off plan market outlook  

The outlook for Dubai's off-plan market is strong, with a rising number of foreign and local property buyers. Check out our recent Q3 off plan market report for in-depth analysis.

And according to leading business newswire Zawya, Dubai’s off-plan property sector is “clearly dominating the real estate market after a quiet 2020, with pre-handover sales recording a more than eight-fold increase over the last few years and accounting for over half of the transactions.”


Tips for maximising ROI in off plan investments 

Take a strategic approach. 

As mentioned above choose the right location as prime areas tend to offer higher returns and always research the developer's track record to ensure reliability.

It’s also smart to seek early bird discounts and flexible payment plans to reduce costs.

Finally, be patient and consider a long-term investment horizon for optimal returns, while also regularly reviewing and adapting your investment strategy to align with changing market dynamics.

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